Effective programmatic TV sales requires a respect for business rules, consideration of campaign targeting, competitive restrictions, and ultimately a drive towards an optimization of KPIs of the media owner.Optimize is built to handle television nuances. The ad scheduling engine balances the business rules of the media owner with the campaign goals of marketers while delivering a schedule that delivers audience-driven buyer goals while optimizing yield across all TV media.
Media consumption is changing and so is access to that data. Now, you can understand your audience – who they are and how they’re watching.With Tubemetric’s revolutionary data and measurement products, Big Picture and Marketplace Dynamics, media owners are finally able to understand the true makeup of their audiences – beyond the standard
metrics. Using first and third-party audience and viewership data, media owners learn more about their inventory – and what it’s actually worth.
Tubemetric Direct respects the long-standing relationships between media owners and their marketer partners. Direct brings the benefits of programmatic — automation and data driven decisioning — to TV in a way that enhances existing sales strategies.Direct leverages Deal ID for streamlined connection into digital demand sources while providing an easy to manage interface for standard buying groups to leverage.
Building the strongest TV sales platform includes creating conduits for marketers to access that inventory for purchase.Tubemetric Connect provides media partners with a gateway to approved buy-side demand. A set of tools, including a buyer console, transaction APIs and household matching solutions allow those buyers to plan and
manage buys, indirectly delivering incremental value for media partners.
Audience targeting is core to the Tubemetric platform. Through the marriage of disparate data sets and intelligent modeling, audience information is valuable and insights can be made actionable. The Tubemetric platform fuses multiple TV viewership data streams with first and third-party audience composition data to model and predict TV audiences.
Automation is the glue that holds a programmatic TV sales operation together and allows a business to scale this new strategy. Automation bridges processes together to create a seamless end-to-end workflow from RFP to post and invoice. With automation, media owners are able to better manage operations and to act effectively on actionable data.
Tubemetric’s platform empowers its television media partners with a number of tools to enhance their existing sales channels and to introduce new revenue sources. Running through the veins of the platform are two core programmatic tenets: workflow automation and data-driven decisioning.
Media owners set all the business rules for every aspect of how their inventory is priced and sold – inventory selection and transparency, buyer access, pricing floors, and creative approvals.
With our suite of products, all of your inventory is in the spotlight. Leverage data to find new audiences and new viewership. Protect your inventory with custom business rules while increasing its value.
The Tubemetric platform is an end-to-end solution with integration into existing inventory management and traffic and billing systems, providing a front-end programmatic gateway to manage any type of demand access.