Category Archives: Platform Page section 2

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Scheduling that works for everyone

Effective programmatic TV sales requires a respect for business rules, consideration of campaign targeting, competitive restrictions, and ultimately a drive towards an optimization of KPIs of the media owner.Optimize is built to handle television nuances. The ad scheduling engine balances the business rules of  the media owner with the campaign goals of marketers while delivering a schedule that delivers audience-driven buyer goals while optimizing yield across all TV media.

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Insights you can see, targets you can reach

Media consumption is changing and so is access to that data. Now, you can understand your audience – who they are and how they’re watching.With Tubemetric’s revolutionary data and measurement products, Big Picture and Marketplace Dynamics,  media owners are finally able to understand the true makeup of their audiences – beyond the standard
metrics. Using first and third-party audience and viewership data, media owners learn more about their inventory – and what it’s actually worth.

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Relationships made better

Tubemetric Direct respects the long-standing relationships between media owners and their marketer partners. Direct brings the benefits of programmatic — automation and data driven decisioning — to TV in a way that enhances existing sales strategies.Direct leverages Deal ID for streamlined connection into digital demand sources while providing an easy to manage interface for standard buying groups to leverage.

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Gateway to complete access

Building the strongest TV sales platform includes creating conduits for marketers to access that inventory for purchase.Tubemetric Connect provides media partners with a gateway to approved buy-side demand. A set of tools, including a buyer console, transaction APIs and household matching solutions allow those buyers to plan and
manage buys, indirectly delivering incremental value for media partners.